For students stuck with writing an MBA marketing dissertation, this guide will be helpful. The subject has been fascinating for many students. A report published by HESA says that there were almost 15,635 MBA students in the UK in 2021. The ratio was significant compared to the total number, which was 32,745. So almost half the number of total enrollments in MBA was in the UK.

Furthermore, the MBA education market has been increasing at an exponential rate. Another report given by Custom Market Insights says that in 2023, the global MBA market was valued at USD 83.08 billion. The size is expected to increase by 15.6% by 2032. This statistical estimation shows how the subject has attracted numerous students. The future market size is enough to convince students to enrol in the subject for future security.

So, for this proficient number of enrollments, writing a dissertation will be a need. It is not only a part of coursework but also a meant to introduce the world with new findings. For making your dissertation writing journey easy, the below-mentioned tips will be helpful.

But before we discuss the actual topic, let’s first know some of the key highlights of the subject itself. So, without further delay let’s dive into it.

What Is an MBA in Marketing?

MBA stands for Master of Business Administration. After the completion of the MBA marketing degree students will have ample opportunities to target jobs in the marketing market. According to the University of Sunderland, the degree of MBA is an internationally recognised and respected qualification for a business. You will able to have a strategic understanding to deal with all aspects of a business.

Top 5 Tips to Craft a Compelling MBA Marketing Dissertation

If you are looking for MBA marketing dissertation writing tips, this guide is meant for you. You can think of the MBA marketing dissertation as a final exam to get excellence in your grades. If you find it a daunting process to craft a well-researched dissertation on MBA marketing, you can ask experts to write my dissertation. The most crucial part is the literature review which requires extensive literature study. So, get it done by the professionals if you fear making flaws on your own.

The term is mostly confused with “Thesis”. In the UK and Ireland, the term thesis is used for a master’s degree. However, the dissertation is specific for doctorate students. So how can you craft a masterpiece of your dissertation? The below-mentioned key tips can be helpful.

1. Choose a Valuable Topic

Choosing a topic for your dissertations on MBA marketing can be difficult. It accounts for huge credit on a single document. So, you must be very careful before making any final decision. According to the University of Essex, the below tips can help select a topic for your dissertation.

  • Choose an interesting topic.
  • Pick something different
  • The idea should not be too narrow.
  • Do your research
  • Identify your objectives.
  • Ask for advice.

Some of the MBA marketing dissertation topics for 2024 that can help choose a compelling topic for your dissertation can be given as,

  • A study of major consumers to know the role of emotional branding in customer decisions.
  • A critical review of neuromarketing and its role in implication of marketing strategies.
  • A comparison between pre- and post-COVID market strategies.

2. Do Your Research

One of the prominent reasons that dissertations for MBA marketing students feel wary is the research process. There are many reasons that they find the research process overwhelming such as,

  • Absence of sufficient skills.
  • Loathing of the statistics.
  • Lack of primary resources.

Seattle University has a list of must-read books for MBA students.

  • The Hard Thing About Hard Things” by Ben Horowitz
  • Scaling Up Excellence” by Robert I. Sutton and Huggy Rao
  • The Innovators Dilemma” by Clayton M. Christensen

3. Be Aware of Research Limits

Getting to know your research limitations is important to placing your research findings and interpreting the results. Most researchers fear acknowledging the research limitations of an MBA marketing dissertation. They think that it will weaken the strength of their argument. But that is not true. There is nothing to be ideal. So, when you acknowledge the weaknesses in research, you can interpret much better results without being biased over there.

4. Get Your Feedback

When you ask for feedback from your supervisor you are no longer working in a void. Here you don’t need to worry about whether you answer the research MBA marketing dissertation questions or create a good dissertation. All the doubt will vanish away when the tutor asks to make revisions. Feedback is meant to take constructive steps that can improve your dissertation writing journey.

5. Provide a List of References

Never forget to incorporate references in the MBA marketing dissertation structure. Providing referencing helps you to avoid plagiarism. It will make it clear to the reader which MBA marketing dissertation ideas are your own and which one is someone else work. You can showcase your understanding of the topic. The reader will trust the writer when he consults noticeable and reliable sources while writing.

According to Emerald Insights, a referencing format for MBA dissertations can be given as,

Ivy, J. (2008), “A new higher education marketing mix: the 7Ps for MBA marketing”, International Journal of Educational Management, Vol. 22 No. 4, pp. 288-299.

Do I Need an MBA to Be a Marketing Manager?

Typically, you need to have a bachelor’s degree in marketing for marketing management positions. A report given by Forbes says that an MBA is not often required for marketing positions. However, if you want advanced career options, then it is preferable.

Is an MBA in Marketing Good?

Generally speaking, MBA marketing is a versatile degree as all companies need MBA marketers for the successful operation of their businesses. Franklin University says that in addition to marketing agencies, these professionals work in every industry.


MBA marketing dissertation should be written with the utmost attention. It is an important part of your course that helps achieve good grades overall. However, it must be written with some extra considerations so that the final document can be error-free. For its effective implementation, choose an interesting topic, do your research, and most importantly get feedback.

It will be helpful for the students to be on the right track while writing. To make your dissertation a masterpiece that can win among all, seek help from dissertation writing services. The experts have years of experience in writing countless winning samples. So, you can trust them to grant some specificity to your work.


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